This blog is all about “Wow-factor". Street style, design, advertising, marketing campaigns, etc. If it makes you say “Wow!” then it should be at Supercoolr Blog.

Posts Tagged: Summer

Luli, Rio de Janeiro.

Luli, Rio de Janeiro.

Milena, Rio de Janeiro.

Milena, Rio de Janeiro.

Ana Beatriz, at Paraty.

Ana Beatriz, at Paraty.

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FB Collection was founded in Rio de Janeiro with the Lopes Mendes Frescobol beach bats. Frescobol - Brazilian sport played non-stop along the beaches since the 1940’s -  have led them to a new and exciting concept for beachwear. A full range of innovative designs and items were being conceived to bring you a combination of ultimate luxury with Brazilian beach style.

I particularly loved the pattern inspired by Burle Marx’s Copacabana sidewal!

Luiza, from Vitoria.

Luiza, from Vitoria.

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Mexican Skull, color, stripes and red lipstick for a fun summer @ House of Holland Pre SS 2012 collection.

  

 

House of Fun 


 

House of Holland Pre Spring Summer 20112. Staring-Eliza Cummings vs Neneh Cherry-‘Buffalo Stance’.

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Maria Bonita Extra brought a mix between bright pallete of whites and some strong colours such as yellow, red, purple and pink. Inspiration come from  the theme “High Line”, an old train line at New Your that was recently transformed in a pleasant park.

Asymmetric shapes, scarf silky dresses with really thin strap sleeves, mini shorts, jumpsuits and skirts. All garments were thought to bring fun and freshness for us to enjoy Rio strong summer without loosing elegance.

 

Designers Lulu and Ana Magalhães, after the show.

Loved every single item!

 

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Transsexual model and Givenchy muse, Lea T. shot her first swimwear campaign for Blue Man on the beach in Rio. The brown-haired beauty struck a pose alongside Marlon Teixeira for Terry Richardson’s lens.

After that, on Wednesday, Lea hit Brazil’s Fashion Rio runway strutting in several swimsuits for the same brand.

Check out Lea T. in some seriously sexy bathing suits.

Source Made In Brazil

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Spring is going and summer is coming. So lets welcome some of the most creative windows of this season around Oxford Street, London!

TOPSHOP 

Multi-coloured stadium style chairs with mannequins standing on them. Florals and colors prevail.

TOPSHOP Dress Up

The DRESS UP collection is essentially a collection of party dresses described as “rock and roll cool to understated elegance”.

TOPMAN

I like a lot the use of the elevated wooden boxes at TOPMAN.

OASIS

Mix of signs and mannequins.

SELFRIDGE`S

Fantasy, magic and lots of creativity at Selfridge`s windows.

HARVEY NICHOLS

Lights and pipes in geometric lines provides a modern mood.


BENETTON

Shirts are used as hat. Different colors and florals mixed together in a cheerful combination.

H&M

H&M mannequins looks very different from others stores. The heart shaped lips and wigs are are so feminine and cute!

Renata and Rodrigo, Rio de Janeiro.

Renata and Rodrigo, Rio de Janeiro.

Rafaela, Rio de Janeiro.

Rafaela, Rio de Janeiro.

White Washed Season 

 

It seems almost everyone in Hollywood is into white lately. Movie stars and supermodels have been spotted wearing this non-color more than a few times during past weeks. Some of them are above. This little-white-summer-dress trend is perfect for Rio`s weather. Time for me to buy one!

Andrej, London.

Andrej, London.

Adriana, Rio de Janeiro.

Adriana, Rio de Janeiro.

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